職位描述
Job De****ionThe Tianjin Juilliard School seeks a Supervisor of Development Marketing and Creative Content to support content strategy and the development of fundraising-related narratives and materials in support of donor engagement and fundraising campaigns. This role plays a key part in advancing institutional fundraising outcomes by developing compelling storytelling, creative content, and impact communications aligned with the School’s mission and development priorities.Based in Tianjin, this position works closely with colleagues across Development, Marketing, Communications, Enrollment, and Senior Artistic Administrator to produce and coordinate content for digital platforms and fundraising initiatives. Consistent collaboration with internal stakeholders, as well as alignment with broader institutional goals, will be essential to the success of this role.The Supervisor of Development Marketing and Creative Content reports to the Managing Director of Development and maintains a dotted-line reporting relationship to the Manager of Development Operations and Donor Cultivation for content review and coordination.職位描述天津茱莉亞學院正在招聘一名發展事務市場與創意內容主管,負責籌資相關內容策略、籌資敘事與傳播材料的策劃與執行,以提升捐贈人參與度并支持學院籌資活動,推動籌資成果的實現。該崗位通過系統化、專業化的內容支持,助力學院發展事務工作的整體目標。本崗位工作地點位于天津,將與市場部、品牌傳播部、招生事務部及高級藝術行政主任密切協作,為數字平臺及籌資項目提供內容支持,并確保內容方向與學院整體發展戰略保持一致。良好的跨部門溝通與協作能力對該崗位至關重要。該職位向高級發展事務總經理匯報,并在內容審核與協調方面接受發展事務運營與捐贈人拓展經理的虛線管理。Responsibilities?Work closely with Marketing, Communications, Enrollment, and the Senior Artistic Administrator to develop creative content for digital platforms (including social media, newsletters, and the School website) and fundraising campaigns.?Provide creative concepts and recommendations for visual content supporting fundraising initiatives and donor stewardship activities.?Craft compelling donor stories, impact narratives, and campaign messaging, including partnership proposals, donor appreciation letters, and stewardship or impact reports.?Support the Managing Director of Development in executing content strategies aligned with broader fundraising ****ives and institutional priorities.?Analyze content performance across platforms and campaigns, and provide insights to optimize future fundraising communications.?Conduct grant writing, including proposal development, applications, and required narrative reports.?Develop regular reports related to fundraising performance and the effectiveness of content support.?Undertake other related tasks as assigned to support the goals of the Development Department and The Tianjin Juilliard School.工作職責?與市場部、品牌傳播部、招生部門及高級藝術行政主任密切協作,為數字平臺(包括社交媒體、學院簡報及官網)及籌資活動策劃并制作創意內容。?為籌資項目及捐贈人關系維護相關的視覺內容提供創意方案與專業建議。?撰寫具有感染力的捐贈人故事、項目影響敘事及籌資傳播文案,包括合作提案、捐贈人感謝信及捐贈使用與成果報告。?協助高級發展事務總經理執行與學院整體籌資目標一致的內容策略。?分析各類內容在不同平臺及籌資活動中的傳播效果,并據此持續優化內容方向。?負責項目資助及基金申請相關的文案撰寫、申報材料準備及結項報告。?定期整理并形成籌資成果及內容支持相關報告。?根據學院及發展事務部的需要,完成其他相關工作。Qualifications?Bachelor’s degree or above majors in communications, marketing, music, or related fields preferred.?A minimum of three years of relevant professional experience in donor relations, enrollment for international schools, creative content development, marketing communications, fundraising communications, or related areas.?International study and/or work experience preferred.?Prior experience in international performing arts, education, or nonprofit organizations is a plus.任職資格?本科及以上學歷,品牌傳播、市場營銷、音樂或相關專業優先。?具備三年或者三年以上捐贈人關系維護、國際學校錄取、創意內容策劃、市場傳播、籌資傳播或相關領域的工作經驗。?具有海外留學及工作背景者優先。?具備國際表演藝術、教育或非營利機構相關工作經驗者優先考慮。Requirements?High-proficiency in English and Chinese, with strong writing and editing capabilities.?Strong storytelling and narrative development skills, particularly for donor engagement and fundraising communications.?Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.?Strong analytical skills with the ability to ****uate content performance and apply insights strategically.?Excellent communication and collaboration skills, with the ability to work across departments and cultures.?High level of attention to detail, professionalism, and sense of responsibility.?Proficiency in Microsoft Office and familiarity with digital platforms and content management tools.?Working proficiency in Adobe Creative Suite, particularly Adobe Illustrator and Photoshop, is a plus.任職要求?具備高水平的英語和中文寫作能力,能夠勝任專業寫作與編輯工作。?具備較強的敘事能力與內容策劃能力,能夠服務于捐贈人溝通及籌資傳播需求。?能夠在多任務環境中高效工作,并按時推進項目進度。?具備一定的數據分析意識,能夠基于內容表現優化傳播策略。?具備良好的溝通能力與團隊協作意識,能夠與不同部門及文化背景的同事合作。?工作認真細致,責任心強,具備良好的職業素養。?熟練使用 Microsoft Office,并了解常用數字平臺及內容管理工具。?能夠熟練使用 Adobe 設計軟件(如 Illustrator、Photoshop)。This de****ion provides the key responsibilities and requirements of the position. It is not intended to be an exhaustive list of all responsibilities. Other duties may be assigned as needed to meet TJS’s goals.該職位描述僅提供了關鍵職責和要求,但并未詳盡列出所有職責。其他職責可視實現天津茱莉亞學院的目標所需予以安排。
企業介紹
關于天津茱莉亞學院 天津茱莉亞學院坐落于天津濱海新區于家堡自貿區,作為美國茱莉亞學院的唯一海外分院,天津茱莉亞學院面向中國及全球開展開展研究生學歷教育,預科和非學歷培訓教育,音樂培訓項目及公益性演出活動。 天津茱莉亞學院計劃2019年秋季開學,經過五年運營期將達到如下規模:在校研究生達240人,大學預科生200人,成人教育及預備項目培訓類學生達6000人次。其中開設的三個專業為管弦樂、室內樂和鋼琴表演。天津茱莉亞學院獨立頒發中美認證的碩士學位,師資由美國茱莉亞學院派出教師及全球招聘的著名藝術家、學者組成。天津茱莉亞學院項目將作為美國茱莉亞學院在亞洲招生面試的唯一考場,以音樂相關表演藝術教育為主,兼具向大眾傳播高雅音樂、公共表演功能,每年組織世界知名藝術家舉辦150多場公開表演,讓市民欣賞到更多豐富多彩的高雅藝術。 落成后,天津茱莉亞學院將成為年輕音樂家、表演藝術家和舞蹈家匯聚的國際藝術中心,同時也是中國唯一一所頒發美國資質認證的碩士學位的藝術院校。該建筑設計旨在營造公眾參與音樂創作和表演的環境,未來還將成為集表演、實踐、研究、互動展覽和公共服務于一體的文化中心。 關于美國茱莉亞學院 茱莉亞學院成立于1905年,是表演藝術教育的全球領軍者。茱莉亞學院的使命是為來自世界各地才華出眾的音樂家、舞蹈家和戲劇演員提供最高水準的藝術教育,使他們充分發揮自己作為藝術家、領導者和國際公民的潛力。茱莉亞學院位于紐約市林肯表演藝術中心。學院授予舞蹈專業、戲劇專業(表演和劇本創作)、和音樂專業(古典、爵士、歷史表演和聲樂藝術)學士和碩士學位。目前有來自全美44個州、全球42個國家和地區的800多名學生就讀。每年學生們在學院的五個劇場舉辦700多場演出,并在林肯中心的愛麗絲塔利音樂廳、大衛蓋凡音樂廳和卡內基音樂廳表演,同時還在紐約、全美和世界各地巡演。除了紐約校區,茱莉亞學院還通過天津茱莉亞學院、從幼兒園到高中各年齡段設置的藝術課程,以及包括“茱莉亞公開課”在內的系列數字教育產品為世界各國藝術愛好者提供表演藝術教育。